Is Cold Calling a Waste of Time?

Is Cold Calling a Waste of Time?

I am frequently asked, "is Cold Calling a waste of time?" Given that my business is to find and place, train and manage Cold Callers and that we at One of a Kind Sales LOVE making Cold Calls, I can confidently say, “YES” – when done poorly, Cold Calling IS a waste of...

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We Can Do Your Push Ups for YOU!

We Can Do Your Push Ups for YOU!

According to a survey done by YouGov in December of 2017, eating healthier, getting more exercise and saving money were tied as the number one personal new year's resolution for 2018. And most studies cite the number one business resolution as increasing sales and...

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Is Sales Prospecting a Waste of Time?

Is Sales Prospecting a Waste of Time?

In our last three articles we talked about: Sales Prospecting, discussing why it is crucial to business growth. Why People Don't Enjoy Sales Prospecting, along with some suggestions on how to enjoy it more. And What to do when you are too busy with the work you...

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Sales Prospecting isn’t Fun!

Sales Prospecting isn’t Fun!

In our last article, we talked about Sales Prospecting, discussing why it is crucial to business growth and why people don't always do it on a regular basis.   Here are the top reasons we hear for why businesses don't bother sales prospecting:  They...

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Sales Prospecting – Why Bother?

Sales Prospecting – Why Bother?

In the mid 1800's over 300,000 people made their way to California in the hopes of finding gold. When they first arrived, some were able to use their hands to gather flakes of gold running in the rivers and streams! Others used the pans we associate with images of the...

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Are YOU Prepared for 2019?

Are YOU Prepared for 2019?

The first snow of the season hit the Northeast recently and while the weather people had predicted precipitation, the deluge of snow clearly caught us off guard! Cancelled trains, traffic snafus, sliding vehicles, regional flight delays and a dearth of snow plows all...

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Cold Calling is Scarier Than Halloween!

Cold Calling is Scarier Than Halloween!

Cold calling can be scary. Sales people making the call are afraid of rejection. Call recipients are fearful of picking up the phone, afraid of having their time wasted. Scariest of all is the bottom line, when dozens of man hours and thousands of dollars produce no, or poor quality, leads. Try our winning approach to cold calling to drive qualified leads and bottom line results.

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Are You Leaving Money on the Table?

Some people say that cold calling is dead. However, thousands of salespeople use the phone to successfully qualify prospects, set appointments and open sales conversations. When you don’t use cold calling for lead generation, here’s the impact on your effort. Lower...

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Your Cold Calling New Year’s Resolution – Resolve to Avoid Unrealistic Expectations

Start the New Year off right with a resolution to avoid unrealistic expectations for your cold calling efforts in the coming year. This may seem straightforward, but setting realistic expectations actually requires quite a bit of consideration about your company and the marketplace, as well as understanding the process. Answer the following questions and then you’ll be able to set realistic expectations for your lead generation campaign.

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Stop Typing and Pick Up the Phone

Why Email Can Never Replace Phone Communication We are all very attached to our electronic devices for email, text and social media communication. But when it comes to relationship building, picking up the phone and speaking to your prospect is the only way to go....

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Developing Highly Qualified Leads

There are leads, qualified leads and highly qualified leads. Most people don’t differentiate between qualified leads and highly qualified leads but it makes a big difference in sales outcome. When your lead generation efforts involve sharing a lot of information about...

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How A Well Defined Sales Process Drives Results

We’re all salespeople, at least to some extent. Every negotiation we enter into, both personally and professionally, requires us to convince other people and convert them to our side of thinking. Some are better at selling than others. While we often hear that good salespeople are born, not made, it’s just not true. Selling is mostly a science, not an art. A solid sales process provides the science for anyone to become a top performer.

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