Be Prepared For Success When Cold Calling!

Are you prepared for success?

Sales is a hard job – you hear a lot of ‘No’s’ before you get to a ‘Yes’ and actually make a sale. You need, as they say, to kiss a lot of frogs before you find that prince or princess. 

But what if I told you that you are probably WASTING half your time?  

Marc Wayshak, a well-known Sales Strategist shared this important stat last year: “At least 50% of your prospects are not a good fit for what you sell” 


Many of you are probably spending way too much time on the phone with prospects who just aren’t going to convert to customers.  

At One of a Kind Sales, we train our people to QUICKLY identify whether a prospect is a good fit or not and, if they are not, to efficiently end the call and move on. Let me show YOU how to do this yourself and  how to be prepared for success. 

It starts with your Call List 

Make sure you are calling from a clean list with RELEVANT contacts. Click here to read more about this process.

Your script is your road map 

Make sure your script includes questions that will elicit the information you need to QUICKLY determine if the prospect is a good fit or not. Ask pointed questions and then LISTEN carefully for the answers. 

Have an escape plan 

Your script must also include verbiage to EXIT the call QUICKLY once you have determined that they are not worth pursuing.   

For example, “gee, based on what we discussed, I feel we would not be a good fit and I certainly don’t want to waste your time”. This allows you to acknowledge that you have been listening and that you respect their time. 

Practice, practice, practice! 

Being comfortable and CONVERSATIONAL is key to making an effective connection with the prospect. If you feel awkward about re-directing and leaving the conversation once you determine they are not a good fit, you WILL end up wasting your time – and theirs!

Be professional 

We are NOT advocating that you rudely ask questions and then abruptly leave once you have your answers. That certainly won’t help you close more sales.   

Be professional, prepared and succinct – they will appreciate it and you will save time.  

Ask for leads 

Once you have determined that a prospect is not a good fit, you should always ask them if they know of anyone who might need your product or services. This is a great way to make the most of your time and to turn a current ‘no’ into a possible, future ‘yes’.

How can you be prepared for success?

So, how much time do you calculate YOU have been wasting on calls with prospects that just aren’t a good fit?   

Implementing these sales tips will help YOU stop wasting your time when making Cold Calls and help you to be prepared for success! 

Contact us for help with your scripting and click here to learn more about how we can train YOUR staff to use our proprietary, One of a Kind Sales skills.  And give us a call at 908-879-2911 to see how WE can make Cold Calls for YOU!

Are YOU prepared for success? Here are some more tips:

How to Leave  Voicemail When Cold Calling

Addressing Cold Calling Objections

Successful Cold Calling Starts with Asking Permission

What to do when your Sales Associates are Struggling – Call Center in a Box Case Study 2

This, our second Call Center in a Box Case Study, outlines the ways in which we have helped our clients. This post discusses the ways that our Call Center in a Box services helped a Sales Franchise client empower a struggling sales associate. 

The Problems: 

The Sales Franchise had an associate who, after ten months, still had no business connections in the community. She had been out networking but was struggling to set appointments. 

Rather than ask us to set appointments for them (which IS a service we provide, click here to learn more about that) they opted to have us train and monitor her. 

The Plan: 

Using our Call Center in a Box Services, we: 

  • Helped her develop her skills 
  • Worked on her messaging 
  • Helped her regain her confidence which had been bruised by ten months of low and poor performance 
  • Monitored her progress 
  • Met with her weekly to discuss and resolve any issues or challenges she faced 

The Results: 

We started in December, a month notorious for its’ difficulties in setting appointments due to the holidays. Despite this, she set TEN appointments which was more than she had set in the past ten months she had been working with them! 

To date in 2019 (Q1), she has set TWENTY FIVE QUALIFIED first time appointments which has exceeded even the owner’s expectation! 


Here was someone who clearly had some sales talent but needed training and structure to take her to the next level. The Call Center in a Box Program provided her with the instruction, support and the sounding board she needed to succeed! 

One of the number one reasons that people leave sales is a lack of training and/or feeling unprepared. Sales is a “NO” job – you hear ‘NO’ and deal with rejection over and over on a daily basis. Call Center in a Box provides not only training but also the support and encouragement your salespeople need to deliver results and THRIVE! 

Are YOU having a hard time monitoring or managing YOUR sales team? Know they need training but just don’t have the time, energy or patience to train them yourself? Are your producers delivering poor quality leads that just won’t close?  

GIVE US A CALL AT 908.879.2911 to see how our Call Center in a Box services can help YOU! 

Click HERE to learn more and HERE to see another Call Center in a Box Case Study

Cold Calling is Scarier Than Halloween!

Cold calling can be scary. Sales people making the call are afraid of rejection. Call recipients are fearful of picking up the phone, afraid of having their time wasted. Scariest of all is the bottom line, when dozens of man hours and thousands of dollars produce no, or poor quality, leads.

If this fright fest is familiar, you need to try our winning approach to cold calling which drives qualified leads and bottom line results!

At One of a Kind Sales, I’ve carefully trained my team to deliver exceptional sales results, using our proprietary process. If your company is struggling with your sales process, here are some of our winning strategies that you can incorporate to BOO’st your frightful cold calling results:

Define your sales process. I have found that the more structure you can put into your qualified lead generation process, the easier it will be to educate and train your team. An efficient and clearly defined sales process increases production and gets new sales reps up and running quickly.

Be results oriented. In order to deliver results, a team must know what is expected of them and when. Establish high but achievable goals. Make sure everything in your process is working toward achieving those goals.

Train and train again. Don’t rest on your laurels. Strive to constantly make your team better. Even after years of success, One of A Kind Sales continues to train on consultative selling skills and how to draw out information from prospects. We have found that giving your team opportunities to share

Coach constantly. Make no mistake, I have found that coaching drives production better and faster than any other single practice. The highly effective sales managers I work with place a high priority on coaching to build confidence and optimize results. I suggest you take advantage of every opportunity to provide feedback that will make sales reps perform better.

Provide the right technology and tools. Don’t let your team wing it. I encourage you to provide your inside sales team with scripts that can be personalized and used to progress the conversation. The right CRM will ensure higher productivity.

When your sales people are properly trained on our proprietary call process, they are more engaged and effective. Business people who receive calls from these well trained sales people are more receptive and interested in learning more about your products and services. Your investment pays off in warm leads that convert to sales.

Give us a call and take the fear out of YOUR cold calling process. Click here to contact us and to learn more about our winning approach to Cold Calling!

Internalizing Cold Calling Scripts

Cold calling is an opportunity to probe, build rapport and set the foundation for a long-term relationship. This involves improvising, asking probing questions and reacting to what the prospect is saying. That said, you still need to start with a script. While you don’t want to read it, you do want to use your script to prepare for the call.


A well written script will:

  • Remind you of what preparation needs to take place before the call begins
  • Break down the call into steps so you know exactly where you are in the process at any time
  • Provide ways to encourage conversation and get the prospect talking
  • Help you avoid leaving out any questions or areas of information that you need to cover
  • Give ways for probing the prospect to get to their pain points and other critical information and keep the process moving forward
  • Provide reminders for critical pauses in the conversation
  • Provide different call to action scenarios to maximize the outcome of the call


When cold calling, you absolutely want to be sure that you have a natural sounding conversation with your prospects. The only way to do this is by internalizing the script. Internalizing means incorporating within oneself as conscious or subconscious, the steps, questions and cues that you need to cover. This can be accomplished by knowing the script inside and out and making it part of you. The way to do this is by practicing.


What you don’t want to do is read a list of questions. Approaching the call in this way lacks the impression of genuine interest in what the prospect has to say, and your prospect will quickly lose interest in continuing the process. Reading the script will result in hang-ups, getting less information than you need, or the prospect will blow you off, either in a nice way or not.


Customize your scripts to address your particular circumstances and goals, and to address the information known about the prospect. This process of customizing and internalizing scripts is proven to be an effective approach in fulfilling your ultimate goal: setting sales appointments.

Cold Calling Is More Than A Handshake

In networking, a handshake is used to introduce yourself. It conveys a willingness to engage with someone that we don’t know or don’t know well. In the course of networking, we’ve all shaken a countless number of hands. Sometimes it leads to business relationships, but more often than not, it doesn’t.



Cold calling is like a handshake in that it is a way to introduce yourself to a potential business partner. Like networking, cold calling is the beginning of the sales process. However, the difference is that cold calling is more effective at turning introductions into business.


Unlike networking, cold calling, when done correctly, is directed to very specific prospects, with a very targeted message. Cold calling is comprised of a series of specific deliberate questions that engages a conversation about the prospect’s pain. Well-developed cold calling uncovers issues and challenges that can be used to formulate a more productive sales call.


Cold calling is a no-pressure conversation. It nurtures the relationship, which a lot of hand shaking can’t do. It is a means of digging deeper so you can learn more about the prospect and they learn more about you. The cold calling process is more productive in bringing in the highly qualified leads that you need.


For most people cold calling is the most avoided part of the sales process. Most would rather have root canal than undertake cold calling, but a well executed cold calling process is more productive than hours of networking and shaking hands.