Sandler Rule #49: Leave Your Child in the Car
Sandler Rule #48: A Life Without Risk Is a Life Without Growth
Sandler Rule #47: Selling Is a Broadway Play Performed by a Psychiatrist
Sandler Rule #46:There Is No Such Thing as a Good Try
Sandler Rule #45: Express Your Feelings Through Third-Party Stories
Sandler Rule #44: When Your Foot Hurts, You Are Probably Standing on Your Own Toe
Sandler Rule #43: “You Don’t Learn How to Win By Getting a Yes; You Learn By Getting a No”
Sandler Rule #42: A Winner Has Alternatives; A Loser Puts All Their Eggs in One Basket
Sandler Rule #41: There Are No Bad Prospects, Only Bad Salespeople
Sandler Rule #40: Fake It ‘Til You Make It
Sandler Rule #39: When All Else Fails, Become a Consultant
Sandler Rule #38: The Problem the Prospect Brings You Is Never The Real Problem
Sandler Rule #37: All Prospects Lie, All the Time
Sandler Rule #36: Only Decision Makers Can Make Decisions
Sandler Rule #35: If Competition Is Doing It, Stop It!
Sandler Rule #34: Work Smart, Not Hard
Sandler Rule #33 On Your Way to the Bank Keep an Eye Over Your Shoulder
Sandler Rule 32: Get An IOU for Everything That You Do
Sandler Rule 31 Close the Sale or Close the File
Sandler Rule #30: You Can’t Lose What You Never Had
Sandler Rule #29: Your Meter is Always Running
Sandler Rule #28 – When Under Attack, Fall Back!
Sandler Rule #27: You Can’t Sell Anybody Anything…They Must Discover They Want It!
Watch as Nancy Calabrese and Dave Trapani discuss Sander Rule #26: People buy despite the hard sell, not because of the hard sell
Sandler Rule #25: When You Want to Know the Future Bring it Back to the Past
Sandler Rule #24: Product Knowledge Used in the Wrong Way Can Be Intimidating
Sandler Rule #23: The Best Way to Eliminate an Objection You Know Your Prospect Will Have
Sandler Rule #22: Only Use the Presentation for the Kill!
Sandler Rule #21: Sell Today! Educate Tomorrow!
Sandler Rule #19: Never Help the Prospect End the Interview
Sandler Rule #18: Don’t Paint Seagulls in Your Prospect’s Picture
Sandler Rule #17: The Professional Does What He Did As a Dummy ON PURPOSE
Sandler Rule #16: Never Ask For The Order.. Make The Prospect Give It Up
Sandler Rule #15: The Best Sales Presentation You’ll Ever Give, The Prospect Will Never See!
Sandler Rule #14: You Don’t Have to Like Prospecting You Just to Do It
Sandler Rule #13: No One Can Get Into Your Head Without Permission
Rule #12: Answer Every Question With A Question
Rule #11: Money Does Grow on Trees
Rule #10: Developing Prospecting Awareness
Rule #9: Every Unsuccessful Prospecting Call Earns Compound Interest
Rule #8: When Prospecting, Go For The Appointment
Rule #7: You Don’t Need to LIKE Prospecting, You Just Need to DO it!
Rule #6: Don’t Buy Back Tomorrow, the Product You Sold Today
Rule #5: Never Answer an Unasked Question
Rule #4: A Decision NOT to Make a Decision IS a Decision
Rule #3: No Mutual Mystification
Rule #2: Don’t Spill Your Candy in the Lobby
