


Sandler Rule #24: Product Knowledge Used in the Wrong Way Can Be Intimidating

Sandler Rule #23: The Best Way to Eliminate an Objection You Know Your Prospect Will Have

Sandler Rule #22: Only Use the Presentation for the Kill!

Sandler Rule #21: Sell Today! Educate Tomorrow!

Sandler Rule #19: Never Help the Prospect End the Interview

Sandler Rule #18: Don’t Paint Seagulls in Your Prospect’s Picture

Sandler Rule #17: The Professional Does What He Did As a Dummy ON PURPOSE

Sandler Rule #16: Never Ask For The Order.. Make The Prospect Give It Up

Sandler Rule #15: The Best Sales Presentation You’ll Ever Give, The Prospect Will Never See!

Sandler Rule #14: You Don’t Have to Like Prospecting You Just to Do It

Sandler Rule #13: No One Can Get Into Your Head Without Permission

Rule #12: Answer Every Question With A Question

Rule #11: Money Does Grow on Trees

Rule #10: Developing Prospecting Awareness

Rule #9: Every Unsuccessful Prospecting Call Earns Compound Interest

Rule #8: When Prospecting, Go For The Appointment

Rule #7: You Don’t Need to LIKE Prospecting, You Just Need to DO it!

Rule #6: Don’t Buy Back Tomorrow, the Product You Sold Today

Rule #5: Never Answer an Unasked Question

Rule #4: A Decision NOT to Make a Decision IS a Decision

Rule #3: No Mutual Mystification

Rule #2: Don’t Spill Your Candy in the Lobby
