Sandler Rule #24: Product Knowledge Used in the Wrong Way Can Be Intimidating
Sandler Rule #23: The Best Way to Eliminate an Objection You Know Your Prospect Will Have
Sandler Rule #22: Only Use the Presentation for the Kill!
Sandler Rule #21: Sell Today! Educate Tomorrow!
Sandler Rule #19: Never Help the Prospect End the Interview
Sandler Rule #18: Don’t Paint Seagulls in Your Prospect’s Picture
Sandler Rule #17: The Professional Does What He Did As a Dummy ON PURPOSE
Sandler Rule #16: Never Ask For The Order.. Make The Prospect Give It Up
Sandler Rule #15: The Best Sales Presentation You’ll Ever Give, The Prospect Will Never See!
Sandler Rule #14: You Don’t Have to Like Prospecting You Just to Do It
Sandler Rule #13: No One Can Get Into Your Head Without Permission
Rule #12: Answer Every Question With A Question
Rule #11: Money Does Grow on Trees
Rule #10: Developing Prospecting Awareness
Rule #9: Every Unsuccessful Prospecting Call Earns Compound Interest
Rule #8: When Prospecting, Go For The Appointment
Rule #7: You Don’t Need to LIKE Prospecting, You Just Need to DO it!
Rule #6: Don’t Buy Back Tomorrow, the Product You Sold Today
Rule #5: Never Answer an Unasked Question
Rule #4: A Decision NOT to Make a Decision IS a Decision
Rule #3: No Mutual Mystification
Rule #2: Don’t Spill Your Candy in the Lobby
