![Sandler Rule #50: Luxury, Once Sampled, Becomes a Necessity](https://oneofakindsales.com/wp-content/uploads/50.jpg)
![Sandler Rule #50: Luxury, Once Sampled, Becomes a Necessity](https://oneofakindsales.com/wp-content/uploads/50.jpg)
![Sandler Rule #49: Leave Your Child in the Car](https://oneofakindsales.com/wp-content/uploads/Sandler-Rule-49.jpg)
Sandler Rule #49: Leave Your Child in the Car
![Sandler Rule #48: A Life Without Risk Is a Life Without Growth](https://oneofakindsales.com/wp-content/uploads/Sandler-Rule-48-1.jpg)
Sandler Rule #48: A Life Without Risk Is a Life Without Growth
![Sandler Rule #47: Selling Is a Broadway Play Performed by a Psychiatrist](https://oneofakindsales.com/wp-content/uploads/Sandler-Rule-47.jpg)
Sandler Rule #47: Selling Is a Broadway Play Performed by a Psychiatrist
![Sandler Rule #46:There Is No Such Thing as a Good Try](https://oneofakindsales.com/wp-content/uploads/Sandler-Rule-46.jpg)
Sandler Rule #46:There Is No Such Thing as a Good Try
![Sandler Rule #45: Express Your Feelings Through Third-Party Stories](https://oneofakindsales.com/wp-content/uploads/Sandler-Rule-Template.jpg)
Sandler Rule #45: Express Your Feelings Through Third-Party Stories
![Sandler Rule #44: When Your Foot Hurts, You Are Probably Standing on Your Own Toe](https://oneofakindsales.com/wp-content/uploads/Sandler-Rule-44.jpg)
Sandler Rule #44: When Your Foot Hurts, You Are Probably Standing on Your Own Toe
![Sandler Rule #43: “You Don’t Learn How to Win By Getting a Yes; You Learn By Getting a No”](https://oneofakindsales.com/wp-content/uploads/Sandler-Rule-43.jpg)
Sandler Rule #43: “You Don’t Learn How to Win By Getting a Yes; You Learn By Getting a No”
![Sandler Rule #42: A Winner Has Alternatives; A Loser Puts All Their Eggs in One Basket](https://oneofakindsales.com/wp-content/uploads/Sandler-Rule-42.jpg)
Sandler Rule #42: A Winner Has Alternatives; A Loser Puts All Their Eggs in One Basket
![Sandler Rule #41: There Are No Bad Prospects, Only Bad Salespeople](https://oneofakindsales.com/wp-content/uploads/Sandler-Rule-41.jpg)
Sandler Rule #41: There Are No Bad Prospects, Only Bad Salespeople
![Sandler Rule #40: Fake It ‘Til You Make It](https://oneofakindsales.com/wp-content/uploads/Sandler-Rule-40.jpg)
Sandler Rule #40: Fake It ‘Til You Make It
![Sandler Rule #39: When All Else Fails, Become a Consultant](https://oneofakindsales.com/wp-content/uploads/Sandler-39.jpg)
Sandler Rule #39: When All Else Fails, Become a Consultant
![Sandler Rule #38: The Problem the Prospect Brings You Is Never The Real Problem](https://oneofakindsales.com/wp-content/uploads/Sandler-Rule-38.jpg)
Sandler Rule #38: The Problem the Prospect Brings You Is Never The Real Problem
![Sandler Rule #37: All Prospects Lie, All the Time](https://oneofakindsales.com/wp-content/uploads/Sandler-Rule-37.jpg)
Sandler Rule #37: All Prospects Lie, All the Time
![Sandler Rule #36: Only Decision Makers Can Make Decisions](https://oneofakindsales.com/wp-content/uploads/Sandler-Rule-36.jpg)
Sandler Rule #36: Only Decision Makers Can Make Decisions
![Sandler Rule #35: If Competition Is Doing It, Stop It!](https://oneofakindsales.com/wp-content/uploads/Sandler-Rule-Template-1-1.jpg)
Sandler Rule #35: If Competition Is Doing It, Stop It!
![Sandler Rule #34: Work Smart, Not Hard](https://oneofakindsales.com/wp-content/uploads/Sandler-Rule-34-Cover.jpg)
Sandler Rule #34: Work Smart, Not Hard
![Sandler Rule #33 On Your Way to the Bank Keep an Eye Over Your Shoulder](https://oneofakindsales.com/wp-content/uploads/Sandler-Rule-33-Cover.jpg)
Sandler Rule #33 On Your Way to the Bank Keep an Eye Over Your Shoulder
![Sandler Rule 32: Get An IOU for Everything That You Do](https://oneofakindsales.com/wp-content/uploads/Revised-Sandler-Rule-32-Cover.jpg)
Sandler Rule 32: Get An IOU for Everything That You Do
![Sandler Rule 31 Close the Sale or Close the File](https://oneofakindsales.com/wp-content/uploads/Sandler-Rule-31-Cover.jpg)
Sandler Rule 31 Close the Sale or Close the File
![Sandler Rule #30: You Can’t Lose What You Never Had](https://oneofakindsales.com/wp-content/uploads/Sandler-Rule-30-Cover.jpg)
Sandler Rule #30: You Can’t Lose What You Never Had
![Sandler Rule #29: Your Meter is Always Running](https://oneofakindsales.com/wp-content/uploads/Sandler-Rule-29-Cover.jpg)
Sandler Rule #29: Your Meter is Always Running
![Sandler Rule #28 – When Under Attack, Fall Back!](https://oneofakindsales.com/wp-content/uploads/Sandler-Rule-28-Cover.jpg)
Sandler Rule #28 – When Under Attack, Fall Back!
![Sandler Rule #27: You Can’t Sell Anybody Anything…They Must Discover They Want It!](https://oneofakindsales.com/wp-content/uploads/Sandler-Rule-27-Cover.jpg)
Sandler Rule #27: You Can’t Sell Anybody Anything…They Must Discover They Want It!
![Watch as Nancy Calabrese and Dave Trapani discuss Sander Rule #26: People buy despite the hard sell, not because of the hard sell](https://oneofakindsales.com/wp-content/uploads/Sandler-Rule-26-Cover.jpg)
Watch as Nancy Calabrese and Dave Trapani discuss Sander Rule #26: People buy despite the hard sell, not because of the hard sell
![Sandler Rule #25: When You Want to Know the Future Bring it Back to the Past](https://oneofakindsales.com/wp-content/uploads/Sandler-Rule-25Cover.jpg)
Sandler Rule #25: When You Want to Know the Future Bring it Back to the Past
![Sandler Rule #24: Product Knowledge Used in the Wrong Way Can Be Intimidating](https://oneofakindsales.com/wp-content/uploads/Sandler-Rule-24Cover.jpg)
Sandler Rule #24: Product Knowledge Used in the Wrong Way Can Be Intimidating
![Sandler Rule #23: The Best Way to Eliminate an Objection You Know Your Prospect Will Have](https://oneofakindsales.com/wp-content/uploads/Sandler-Rule-23Cover.jpg)
Sandler Rule #23: The Best Way to Eliminate an Objection You Know Your Prospect Will Have
![Sandler Rule #22: Only Use the Presentation for the Kill!](https://oneofakindsales.com/wp-content/uploads/Sandler-Rule-22.jpg)
Sandler Rule #22: Only Use the Presentation for the Kill!
![Sandler Rule #21: Sell Today! Educate Tomorrow!](https://oneofakindsales.com/wp-content/uploads/Sandler-Rule-21.jpg)
Sandler Rule #21: Sell Today! Educate Tomorrow!
![Sandler Rule #19: Never Help the Prospect End the Interview](https://oneofakindsales.com/wp-content/uploads/Sandler-Rule-19.jpg)
Sandler Rule #19: Never Help the Prospect End the Interview
![Sandler Rule #18: Don’t Paint Seagulls in Your Prospect’s Picture](https://oneofakindsales.com/wp-content/uploads/Sandler-Rule-18.jpg)
Sandler Rule #18: Don’t Paint Seagulls in Your Prospect’s Picture
![Sandler Rule #17: The Professional Does What He Did As a Dummy ON PURPOSE](https://oneofakindsales.com/wp-content/uploads/Sandler-Rule-17.jpg)
Sandler Rule #17: The Professional Does What He Did As a Dummy ON PURPOSE
![Sandler Rule #16: Never Ask For The Order.. Make The Prospect Give It Up](https://oneofakindsales.com/wp-content/uploads/Sandler-Rule-16.jpg)
Sandler Rule #16: Never Ask For The Order.. Make The Prospect Give It Up
![Sandler Rule #15: The Best Sales Presentation You’ll Ever Give, The Prospect Will Never See!](https://oneofakindsales.com/wp-content/uploads/Sandler-Rule-15.jpg)
Sandler Rule #15: The Best Sales Presentation You’ll Ever Give, The Prospect Will Never See!
![Sandler Rule #14: You Don’t Have to Like Prospecting You Just to Do It](https://oneofakindsales.com/wp-content/uploads/Sandler-Rule-14.png)
Sandler Rule #14: You Don’t Have to Like Prospecting You Just to Do It
![Sandler Rule #13: No One Can Get Into Your Head Without Permission](https://oneofakindsales.com/wp-content/uploads/Sandler-Rule-13.png)
Sandler Rule #13: No One Can Get Into Your Head Without Permission
![Rule #12: Answer Every Question With A Question](https://oneofakindsales.com/wp-content/uploads/Sandler-Rule-12-e1653638090463.png)
Rule #12: Answer Every Question With A Question
![Rule #11: Money Does Grow on Trees](https://oneofakindsales.com/wp-content/uploads/Sandler-Rule-11-e1653635620905.png)
Rule #11: Money Does Grow on Trees
![Rule #10: Developing Prospecting Awareness](https://oneofakindsales.com/wp-content/uploads/Sandler-Rule-10.jpg)
Rule #10: Developing Prospecting Awareness
![Rule #9: Every Unsuccessful Prospecting Call Earns Compound Interest](https://oneofakindsales.com/wp-content/uploads/Sandler-Rule-9.jpg)
Rule #9: Every Unsuccessful Prospecting Call Earns Compound Interest
![Rule #8: When Prospecting, Go For The Appointment](https://oneofakindsales.com/wp-content/uploads/SSN8.jpg)
Rule #8: When Prospecting, Go For The Appointment
![Rule #7: You Don’t Need to LIKE Prospecting, You Just Need to DO it!](https://oneofakindsales.com/wp-content/uploads/SSN7.jpg)
Rule #7: You Don’t Need to LIKE Prospecting, You Just Need to DO it!
![Rule #6: Don’t Buy Back Tomorrow, the Product You Sold Today](https://oneofakindsales.com/wp-content/uploads/SSN6R.jpg)
Rule #6: Don’t Buy Back Tomorrow, the Product You Sold Today
![Rule #5: Never Answer an Unasked Question](https://oneofakindsales.com/wp-content/uploads/SSN5R.jpg)
Rule #5: Never Answer an Unasked Question
![Rule #4: A Decision NOT to Make a Decision IS a Decision](https://oneofakindsales.com/wp-content/uploads/SSN4R.jpg)
Rule #4: A Decision NOT to Make a Decision IS a Decision
![Rule #3: No Mutual Mystification](https://oneofakindsales.com/wp-content/uploads/SSN3R.jpg)
Rule #3: No Mutual Mystification
![Rule #2: Don’t Spill Your Candy in the Lobby](https://oneofakindsales.com/wp-content/uploads/SSN2R.jpg)
Rule #2: Don’t Spill Your Candy in the Lobby
![Rule #1: You Have to Learn to FAIL to WIN](https://oneofakindsales.com/wp-content/uploads/SSN1R.jpg)