Salespeople hear the word “NO” often, and that can be very demotivating. If your business depends on a sales team for growth, it’s important to ensure that the team can weather those disappointments and not lose momentum. Cold calling, in particular, is one of the most difficult aspects of sales. As an expert in cold calling, I know we will hear a lot of NOs before we hear the YES response that makes all the negative feedback worth it. In my experience, it’s critical to keep the team motivated. Here are some steps I recommend you take to keep your sales team moving towards their next win.
Develop a personal relationship. Show interest in your sales team members as individuals. Set aside time to meet with them individually, get to know them, and let them get to know you. You’ll begin to develop a deeper understanding of what motivates them.
Facilitate a “team-centered” approach. Encourage the team to share wins and losses in an environment that is non-threatening. They can learn from the successes and failures of team members, and this will make your team stronger and build trust within the team.
Be open to and seek feedback. Being on the front line, your salespeople may be the first to recognize gaps. By engaging and addressing these issues directly with your team, you demonstrate your respect for them and their important role in the business.
Set achievable goals and compensate them for what they deliver. Competitive salespeople are goal-oriented, and they will have a good sense of what is realistic versus what is not. For cold callers, the goal is to make an appointment with a qualified prospect. When that happens, they should be rewarded for it, and they should not be penalized if the appointment must be rescheduled.
Invest in your team. I’m a strong believer in ongoing training. If you value your salespeople, you should want them to have the strongest sales skills that they possibly can. This will drive excellent performance and increased sales. Investing in your salespeople with training communicates to them that you value them. This will maintain their motivation and increase their loyalty.
Cold calling is our specialty. At One of a Kind Sales, we create the plan, establish the tracking process, build the skills, and make the calls. If you need help creating an environment that supports an effective cold calling team or want to add cold calling to your sales mix, give us a call at 908.879.2911.