9 Ways to Differentiate Yourself When Cold Calling

9 Ways to Differentiate Yourself When Cold Calling

Cold calling success is largely based on the ability to differentiate yourself from others doing the same exact thing that you are doing. It makes sense that successful cold callers catch a prospect’s attention and build a relationship by being different in their cold calling approach. It starts with the first phone call and the cold calling script. Here are nine ways to differentiate yourself when cold calling: 

  1. Craft a script that sounds genuine, and unique. Messaging must catch the attention of your audience. Interject something unexpected. Incorporate content to make your script your own. 

  2. Catch the prospect’s attention. Successful cold callers make the first 30 seconds memorable by tailoring the message based on the prospect’s communication style. 

  3. Be likeable. Incorporate a genial approach that builds trustworthiness. Trustworthiness leads to being influential. 

  4. Inject humor. Connect with people over shared human experiences and tell stories that leave a positive effect. 

  5. Be sincere. Differentiate yourself by being genuinely interested in the prospect and the prospect’s needs and wants. Generate trust by truly caring about your prospect. 

  6. Ask the right questions. Ask high-value, thought-provoking questions. Ask enough deep, probing questions to really learn what the prospect needs are. Keep questions short following a response that the customer just shared to encourage them to talk more. 

  7. Embrace active listening. Pay close attention to the prospect’s words, their tone of voice and their body language. Remember, it’s all about them. Distinguish yourself by being able to truly understand and respond to your prospect and their particular situation. 

  8. Be prepared. Since prospects are inundated with sales calls, voicemails and emails, it is crucial to differentiate from all that noise. Come to the conversation with a knowledge of the prospect’s business and the kinds of challenges they face. Be ready with relevant open-ended questions. Sales is all about language that is pertinent to the prospect. 

  9. Add value at every opportunity. Offer blogs, videos, white papers, etc., to be a thought-leader, not just a “seller”. When buyers see you as an expert, they will welcome your call. 

Implementing these suggestions will help you cut through the noise and really stand-out when making your cold calls – and that is the first step to setting up qualified appointments and closing sales! 

Need help crafting an effective script? Or does your team need coaching and management to be more productive? Click Here to learn more about our Call Center in a Box program where we train, manage and monitor YOUR inside sales team to improve YOUR bottom line. No inside sales team? With One of a Kind Search we find well trained sales people to work for you or call us at 908.879.2911 – we LOVE to Cold Call for you! 

5 Things You MUST Do BEFORE You Start Cold Calling

5 Things You MUST Do BEFORE You Start Cold Calling

Yes, you can just pick up the phone and start cold calling but if you want to successfully set QUALIFIED APPOINTMENTS that will convert to ACTUAL SALES, you need to be prepared. At One of a Kind Sales, we LOVE Cold Calling and have years of experience training Salespeople to make calls and set appointments that get RESULTS! 

Here are 5 things you MUST do BEFORE you start Cold Calling in order to ensure Sales Success! 

  1. SCHEDULE: Make sure you have the schedule of the person who will follow up! There is nothing worse than setting up an appointment with a warm prospect, only to learn that the salesperson you are setting the appointment for will NOT be available at the date and time agreed to!  

  2. SCRIPT: Have a script. Too many people think they can ‘wing it’ on their calls – make sure you have a script you can trust and … 

  3. MEMORIZE: Memorize and practice your script. Really! I know you are not an actor but in our (extensive and proven) experience, memorizing the script allows you to be more comfortable on the call, to elicit the info you need and leads to more, qualified, appointments. 

  4. GOALS: Be clear on your goals. Whether it is a set number of dials per hour, appointments set per day or another inhouse metric, be clear on what you are setting out to achieve. This will help keep you focused and help you meet (and exceed!) those goals. 

  5. SKILLS: Polish your skills. To succeed, you need to be at the top of your game. Get the help, training and support you need to feel confident and ready to dial! 

Sales is a ‘NO’ business – you are constantly being rejected and frankly, it can be difficult! Our training and management programs provide you and your inside sales team with the skills and oversight they need to succeed!  

Don’t have an inhouse sales team? We can hire one for you! Don’t have the bandwidth or patience to set up and monitor a team? We can make your calls for you! We LOVE Cold Calling! 

Give us a call today at 908.879.2911 to see how we can help you and your sales team SUCCEED! 

5 Ways to Boost Your Cold-Calling Results in 2019

5 Ways to Boost Your Cold-Calling Results in 2019

Are you unhappy with your cold-calling results from 2018? Know something needs to change but not sure what it is? Here are 5 ways to boost YOUR cold-calling results in 2019!


Consistency is KEY to your success in this business! I HIGHLY recommend setting aside a specific amount of time EVERY DAY, to make your cold calls. I know that things come up and meetings need to happen so you may not be able to make the calls at the same time every day but make sure that you are making time, every day, for calls.  

The amount of time you need to spend is dependent on your goals. (I will address this formula in an upcoming post.) But studies show that you need to ‘touch’ someone 8 – 12 times before you make a real connection. Keep this in mind as you dial!

Stick to the same script to keep your messaging consistent and you will see results. Remember, NO means ‘not just now’ and every dial gets you closer to a YES!  


When you are making your calls, think ‘positive’!  

Not only can the person you are speaking with FEEL the positive vibe but getting yourself into a positive mindset can really make the difference between just making calls and SETTING APPOINTMENTS. 

Remember that ‘Attitude Drives Behavior’ and YOU control YOUR attitude.  

Here is a short video with an interesting take on how to stay positive with ‘Inverse Paranoia’ Darren Daily: Inverse Paranoia   

3. Have, and use, a FOLLOW-UP PLAN  

Deals are LOST due to lack of, or poor execution of, follow-up! 

I HIGHLY recommend using a CRM that automatically enters your calls into your queue and having a cohesive follow-up plan. Depending on the outcome of each call, you may be identifying and reaching out to the ‘right’ person or setting appointments – the call is only the first step, be sure you have a clear map to CLOSING. 

Your plan will vary based on your needs and goals but make sure that it also includes a STOP point. You don’t want to OVER follow-up (which leads to burn out on both ends – the prospect AND the salesperson making the calls!)  

If the prospect is not interested after your fourth call, you should take them out of your rotation for a few months before reaching out again. And if they have ghosted you – are no longer taking your calls – you should have an email follow-up that you can send. In that email, ask prospects to clarify where they are in the process, what has changed and to be frank, clarifying if they no longer wish to be contacted.

4. Know and MONITOR Your KPI’s

MAKING a specific number of phone calls is NOT the ultimate sales goal – know what YOUR goals ARE! 

Clearly identifying your goals and monitoring your progress towards those goals is KEY to ACHIEVING them! Knowing YOUR KPI’s (Key Performance Indicators) will help you stay ON TRACK.   

See our post “Know and Monitor Your KPI’s for Cold Calling Success” for more on setting KPI’s. 

5. On-going education 

Sales tactics, techniques and technology change constantly – you need to be a life-long learner to succeed! Practice WILL get you closer to perfect but staying on top of industry trends and refreshing your skills is VITAL. Educational posts with sales insights and tips can help, as can videos and podcasts.  

We offer training for salespeople of all levels, keeping them up to date with best practices, sharpening their skills and giving them the tools they need to succeed. We make sure that they KNOW and MEET their KPI’s and consistently hit and EXCEED their sales goals.  

If you are NOT seeing the results you need, give us a call – we can help you with your script, train you and your team on your delivery and even make calls for you if needed! Contact us at 908.879.2911 or leads@oneofakindsales.com  

Know and Monitor Your KPI’s for Cold Calling Success

While psyching yourself up to make that first dial of the day may be the most daunting part of cold calling, MAKING the calls is NOT the ultimate sales goal for most organizations. Setting QUALIFIED APPOINTMENTS and CLOSING SALES are what impact your organization’s bottom line. Understanding the full sales process and knowing (and monitoring) your KPI’s will help you meet your ultimate sales goals.

KPI’s are ‘Key Performance Indicators’ – clear, specific actions YOU need to take, during a specified time, to achieve a specific outcome. In the example above, picking up the phone and making calls IS key, but the specified desired outcome is to set appointments with qualified individuals and then to close sales with those prospects.

If you are responsible for making that first call, your KPI might be to make X number of calls per hour, day or week. If the other subsequent metrics are falling or failing to be met, this number may need to be increased.

 Are you responsible for setting appointments? That KPI might track the number of calls that result in an appointment. If this number slips, go back to the initial call script and make sure it is solid. Re-work that as needed to ensure the calls you are making lead to appointments.

The next metric to track would be the number of appointments that are converting to actual sales. If you find this number slipping, you don’t necessarily need to make MORE CALLS (though that may help increase your odds) but you need to work on the delivery and content of those calls so that when you are setting appointments, they are with people who are truly QUALIFIED to close a sale.     Clearly identifying your goals and monitoring your progress towards those goals is KEY to ACHIEVING them! Knowing and monitoring YOUR KPI’s (Key Performance Indicators) will help you stay ON TRACK to meet and exceed your sales goals.

Are your calls not converting? Need help with your scripts or to tune up your teams’ delivery? Give us a call – our training programs can boost YOUR team’s results.

And if you still need help, WE LOVE COLD CALLING! Give us a call at 908.879.2911 to see how WE can make calls for YOU!

What You Need To Do Before You Start Cold Calling

What You Need To Do Before You Start Cold Calling

People think of cold calling as picking up the phone and continually dialing prospects until you have success. But cold calling is not a random process and you will have much greater success if you set up your process and prepare the right documents before you get started. Successful sales professionals don’t wing it. Cold calling is all about planning and execution. Here’s what you need to do before you start Cold Calling:


Research – Compile a list of decision makers and whenever possible obtain their phone numbers and emails. Collect information about the prospect that allows you to engage them in a meaningful conversation.

CRM – Leverage the power of a CRM to set benchmarks, quantify KPI’s, and track your results. This is the best way to collect information about the prospect, to monitor who you have called, where you are in the process and quantify the outcome.

Telephone Scripts – To ensure that you sound professional and your calls are productive, prepare scripts for your initial call, and follow-up calls as well.

Voice Message Scripts – Often you won’t be able to reach your prospects directly by phone. So it will be necessary to leave a brief but meaningful voice mail messages. Have them prepared before you start dialing.

FAQ’s – You want to be prepared when the prospect asks questions. Anticipate and prepare responses to potential objections. Spend some time to document what questions they might ask and what your responses should be.

Training – It’s important that each salesperson is well versed in all the steps and potential outcomes of the process. Role playing is a good way to accomplish this.

Practice – Practice is the only way for you to know your pitch cold and to sound natural on your calls. Your goal is to have a conversation with the prospect, not sell them.

Think of your process as your secret weapon, helping you manage your efforts and more easily achieve your objectives. Need help establishing an effective process for yourself and your sales team? Give us a call at 908.879.2911 or email Leads@OneofaKindSales.com, we can help!

Now’s Not the Time to Deviate from the Plan

Reach the Goal!

According to an Ask Your Target Market survey, 59% of Americans take vacation sometime during July and August.

Certainly not everyone is away and those that are away are not gone for 2 months. Generally, those in the workforce take one or two weeks.

So why do so many people stop cold calling in the summer? This has a detrimental, long-term effect on sales quotas and year-end results.

Instead, use this time to your advantage to keep your plan on target and get a leg-up on the competition.

Stay committed

Just because people are on vacation doesn’t mean that you should be making only a half-hearted commitment to qualifying leads. In a given week, you’ll reach some people and not others, but you can keep the process moving ahead.

You may reach a prospect before they leave for vacation and the process may drag out because of it. When they return, you can pick right back up where you left off. If you need to, adjust your daily and weekly activity goals.

Don’t assume

Just because it is the summer, don’t hesitate to pick up the phone. You don’t know if your prospect is away. Engage your usual call campaign, leaving brief messages, following up with emails and calling again.

Use time to your advantage

Because you may have a little more time on your hands, summertime is a good time to reconnect with in-process leads. Review your accounts, check in with them and find out what is new with them, personally and in business. A little interest goes a long way in your relationship.

Call on leads you might have overlooked at other times of the year, opportunities that, for whatever reason, didn’t materialize. As your competitors take a break from cold calling, this is your opportunity to get in front of these folks and build rapport.

Keep your pipeline full

When you take a hiatus from qualified lead generation your pipeline dries up and you have a huge fall-off in closed sales in a month or months following.  There’s a ripple effect in your work flow that can have a substantial negative impact on sales for the year.

Let’s say you stop cold calling July 1st and resume September 1st. What will you or your team be working on at the end of July, in August or in September or October? You’ve created a gap in qualified leads that could last months. You’ve lost the momentum of the campaign.

A cold calling campaign is a process of initial calls, emails and building rapport. Interfering with this process will set you back, possibly months.

The pace may lighten up during the summer, but sales activities need to continue. Stay committed and don’t let your business stagnate.

If you cannot stay committed to your inside sales effort, contact One of a Kind Solutions. We can help.