Yes, you can just pick up the phone and start cold calling but if you want to successfully set QUALIFIED APPOINTMENTS that will convert to ACTUAL SALES, you need to be prepared. At One of a Kind Sales, we LOVE Cold Calling and have years of experience training Salespeople to make calls and set appointments that get RESULTS! 

Here are 5 things you MUST do BEFORE you start Cold Calling in order to ensure Sales Success! 

  1. SCHEDULE: Make sure you have the schedule of the person who will follow up! There is nothing worse than setting up an appointment with a warm prospect, only to learn that the salesperson you are setting the appointment for will NOT be available at the date and time agreed to!  

  2. SCRIPT: Have a script. Too many people think they can ‘wing it’ on their calls – make sure you have a script you can trust and … 

  3. MEMORIZE: Memorize and practice your script. Really! I know you are not an actor but in our (extensive and proven) experience, memorizing the script allows you to be more comfortable on the call, to elicit the info you need and leads to more, qualified, appointments. 

  4. GOALS: Be clear on your goals. Whether it is a set number of dials per hour, appointments set per day or another inhouse metric, be clear on what you are setting out to achieve. This will help keep you focused and help you meet (and exceed!) those goals. 

  5. SKILLS: Polish your skills. To succeed, you need to be at the top of your game. Get the help, training and support you need to feel confident and ready to dial! 

Sales is a ‘NO’ business – you are constantly being rejected and frankly, it can be difficult! Our training and management programs provide you and your inside sales team with the skills and oversight they need to succeed!  

Don’t have an inhouse sales team? We can hire one for you! Don’t have the bandwidth or patience to set up and monitor a team? We can make your calls for you! We LOVE Cold Calling! 

Give us a call today at 908.879.2911 to see how we can help you and your sales team SUCCEED!