True or false? Constantly adding new leads will result in more sales.  

In our experience, this is FALSE. In the case of cold calling and lead generation, less is MORE. 

To calculate the number of leads you can follow-up on: 

Calculate number of hours you can dial per week x number of dials per hour = number of calls you can make per week.  

Anything more than that will not get touched.  

Focus on quality over quantity! 

Spend the time to speak with and really LISTEN to the prospects you reach and you will close more sales than just trying to amp up the sheer number of leads you approach.