When seeking more qualified appointments for their sales team, many businesses outsource to an appointment setting service.  These services focus on the “pre-sales” process, which includes implementing professional telemarketing campaigns designed to prospect from a list to set up appointments. One of a Kind Sales provides this service to a variety of industries and has made thousands of calls on behalf of its clients.  We’ve found that there is one common misperception that some of our prospective clients come to us with.  This is the belief that a professional outbound prospecting and appointment setting campaign will work “like magic,” and that appointments will appear almost instantaneously.

Unfortunately, this is not the case.  Just as a new sales representative needs time to gain momentum, so do outbound telemarketing campaigns.  Depending on the source, a new salesperson can take between 6 to 9 months to become fully effective. Similarly, an outbound telemarketing campaign also needs ramp-up time to optimize.

We believe it is important for our clients to have the right expectations about our services.  We are not a “magic bullet”, but our services are key to a robust strategy to drive sales conversions for any organization. Outsourcing the “pre-sales” process allows for an organization’s sales team to focus on the best opportunities for conversion and can result in more growth for the business.

What you need to know

It’s important to understand that when you’re working with a professional outbound sales team, the objective is to get well-qualified appointments. This means that the appointments that we arrange are with prospects who have an expressed need for the solution you offer.  This increases the likelihood that your team will be able to close the sale.

Engaging a professional outbound sales team is not a short-term commitment. You should commit to working with a professional service like ours for at least a minimum of 6 months.  All campaigns take time to optimize and show results.

With an average telemarketing conversion rate of 2-4% from a purchased list (source: businessdatalist.com), we make hundreds of calls a week on behalf of our clients. We take pride in the fact that our year-to-date conversion rate is 7% – significantly better than the industry average. In fact, we are consistently better than average on a monthly basis, ranging between 6% and 9%.

Our professional outbound sales team is particularly skilled at quickly establishing good relationships with prospects right from the start.  If there is no immediate need for your solution, we make sure that we “earn the right” to re-contact that prospect at the end of 90 days to inquire again.

At One of a Kind Sales, we love cold calling!  If you would like to learn more about our services or if you are considering outsourcing the pre-sales process to support your sales team, reach out to us at 908-879-2911.