As we start to see the light at the end of the tunnel, I wanted to provide you with some tips for prospecting post–covid and on how to re-engage prospects as the pandemic starts to wind down.
First, let me congratulate you on weathering the storm! This has been a stressful time for all of us and my condolences go out to any of you who have lost loved ones during this difficult time.
And congratulations for having a business that is still alive. As I said early on, it won’t be easy and the strong and persistent will be the ones that are still standing at the other end. Take a moment to appreciate your accomplishment.
In sales, we tend to only look forward but this is a moment, if there ever was one, to look back, take stock and appreciate what you still have.
OK, enough of that – back to looking forward! Here are 5 ways to re-engage prospects as the pandemic starts to wind down and you are prospecting post-covid.
1. Pick up the phone:
Yes, the phone is still one of your best tools for engagement and in this case, re-engagement. Dust off that list of prospects who didn’t have the time/budget or bandwidth during the pandemic and start dialing.
2. Be human:
Be a bit more patient and compassionate as you reach people. A lot of people have been struggling and may need to re-enter slowly. A hard pitch is NEVER the right approach but now, more than ever, warmer, more human outreach is needed.
3. Adjust your script:
If you haven’t been re-working your script all along, now is the time to re-visit your wording. Consider adding some warmth, updated stats and some post pandemic optimism.
4. Go live:
As the world starts to re-open, consider making some live appointments. Not everyone will be receptive but offering this option may help you stand out in the crowd and make those authentic connections that lead to real sales.
5. Don’t quit!
Use all your Social channels and resources to connect and engage with your prospects. Don’t be discouraged.
When prospecting post-covid, picture yourself as a shark in the ocean – keep moving!
As we all begin to re-enter the wider world, I want to thank you for being a part of my community. Thank you for reading and sharing my content and please let me know what you would like me to address in the future.
Drop me a line at Nancy@OneOfAKindSales.com – I am always looking for great questions to answer here!
Thank you and stay well.
For more tips on prospecting post-covid, check out these posts:
How long should a Cold Call last?