About Antonio Thornton: The founder of Money Mouth Marketing, which is a performance-based marketing firm and only one of the companies in the country that guarantees a minimum 3X ROI. Money Mouth Marketing is the recognized leader in strategic growth for small to midsize growth companies and for over 20 years, Antonio has touched more than 250,000 business owners from around the globe to help them achieve faster growth, greater profits, and improved quality of life. He is also affectionately known as the Profit Engineer and is most known for creating something from nothing. His expertise is developing widely creative and profitable promotions that build brand loyalty and goodwill without being obnoxious or sales-y.

In this episode, Nancy and Antonio discuss: 

  • Setting yourself apart
  • More than getting a sale
  • The Four Core Methodologies
  • Align, map and partner

Key Takeaways: 

  • Consider what your product or service’s unique selling point would be. Think about what sets your company apart from others and what unique value you can bring to your clients.
  • People don’t like to feel like they’re being manipulated. As they say, people don’t like to be sold but they love to buy. Relationships and long-term partnerships are more important than just merely getting a sale.
  • Remember the four A’s: attraction, bringing in the right type of clients; activation, converting those clients into paying customers; ascension, taking them down to a path to get them to buy more things from you; and lastly, automation which is creating a system for the perpetuation of all that.
  • Make sure whatever service you provide is going to really be a good fit for what they need. Create alignment from the very beginning, understand your client truly and be curious about their desires, wants, and needs. Map out how your product serves those needs and create a partnership.

“When you understand human behavior from a foundational perspective, you can pretty much sell and market everything. Cause you understand their desires, wants, motivations – these are the things that create buying decisions.” – Antonio Thornton

Get Antonio’s FREE giveaway by clicking on this link: https://moneymouthmarketing.com/nancy

Connect with Antonio Thornton:

Twitter: https://twitter.com/moneymouth

Facebook: https://www.facebook.com/moneymouthmarketing

Pinterest: http://pinterest.com/mmouthmarketing

Website: https://moneymouthmarketing.com

YouTube: http://www.youtube.com/MoneyMouthMarketing

LinkedIn: https://www.linkedin.com/in/antoniothornton/ | http://www.linkedin.com/company/2356846

Email: antonio@fearlessimpact.com

Try Our Proven, 3-Step System, Guaranteeing Accountability and Transparency that Drives RESULTS by clicking on this link: https://oneofakindsales.com/call-center-in-a-box/

Click on this link to download a FREE digital copy of The Inside Sales Solution: https://eu.jotform.com/220934073832050

Connect with Nancy Calabrese: 

Twitter: https://twitter.com/oneofakindsales

Facebook: https://www.facebook.com/One-Of-A-Kind-Sales-304978633264832/

Website: https://oneofakindsales.com

Phone: 908-879-2911

LinkedIn: https://www.linkedin.com/in/ncalabrese/

Email: leads@oneofakindsales.com